Zenith
Zenith is a Swiss watch brand renowned for its precision and innovative designs. The brand has set ambitious targets to reduce its climate impact but could improve in areas such as packaging and chemical management. Its labor practices are basic, reflecting a need for greater transparency.
Range: Watches
Price: Expensive
Location: Switzerland
Sustainability Rating
- Planet: 4
- People: 2
- Animals: 3
Analysis
Planet
Rating: Good
- Uses some lower-impact materials, including upcycled components.
- Has set a science-based target to reduce greenhouse gas emissions in both its direct operations and supply chain, although evidence of progress is limited.
- No clear evidence of actions to minimize packaging, which contributes to plastic waste.
- Lacks measurable steps to reduce or eliminate hazardous chemicals in manufacturing.
People
Rating: Not Good Enough
- Final production occurs in Switzerland, a low-risk country for labor abuse.
- Received a low score in transparency indices, reflecting limited disclosure of labor practices.
- Has a basic policy to support diversity and inclusion, but does not clearly ensure living wages across its supply chain.
- During the COVID-19 pandemic, did not provide adequate details on worker protections.
Animals
Rating: It's a Start
- Maintains a formal policy aligned with the Five Freedoms of animal welfare, though implementation details are sparse.
- Appears to use animal-derived materials such as leather, wool, and silk.
- Does not use down, fur, angora, exotic animal skin, or exotic animal hair consistently.
- Traces some animal-derived materials back to the first production stage.
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