Zaful
Zaful is a China-based fast fashion brand offering trendy and affordable apparel, including dresses, tops, swimwear, T-shirts, and shorts. The brand is known for its unsustainable production practices, minimal environmental initiatives, and poor labor transparency, making it a brand to avoid for sustainability-conscious consumers.
Range: Womenswear
Price: Very Affordable
Location: China
Sustainability Rating
Overall: We Avoid
- Planet: 1
- People: 1
- Animals: 1
Analysis
Planet
Rating: Very Poor
- Relies heavily on conventional synthetic materials with minimal use of eco-friendly alternatives.
- No evidence of initiatives to reduce greenhouse gas emissions or minimize waste.
- Does not disclose efforts to reduce water usage or harmful chemical processes in production.
People
Rating: Very Poor
- Lacks transparency regarding labor practices and factory conditions.
- No evidence of robust supply chain audits or ensuring fair wages.
- Has been criticized for poor worker safety standards and labor exploitation.
Animals
Rating: Very Poor
- No evidence of an animal welfare policy.
- Likely uses animal-derived materials without ethical sourcing commitments.
- Does not offer alternatives to animal products.
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